Aaron Day is CEO of The Atlas Society. He has eleven years of CEO and start-up experience and personal domain expertise. Day remains chairman and CEO of Tangerine Wellness and was Entrepreneur-in-Residence at Industry Ventures, a technology-focused venture capital firm. He served from 1995 to 2001 as Chairman/CEO of Iconomy, an e-commerce ASP (acquired). Prior to Iconomy, Mr. Day helped implement a state of the art software system for the largest privately held managing general underwriter, Stop Loss International (acquired by UnitedHealth Group). Day is currently a member of the advisory committee for the X-Prize Foundation. The Boston Business Journal selected Day in 2004 as one of their 40 Under 40 leading business leaders and innovators. Day studied mathematics at Duke University and biology at Harvard UES.